Marketing Lab
A curated archive of marketing and branding briefs designed to stay true to the brand’s DNA while elevating its identity through consultancy.
Developed a future-facing growth strategy for a luxury brand, addressing evolving consumer expectations through innovation, storytelling, and digital transformation.
Identified and analyzed 15 key micro-trends from SS25 fashion shows, using tools like WGSN and Vogue Runway to highlight materials, shapes, and colors.
Created a pop-up store concept and omnichannel strategy to boost visibility and desirability for Pinel & Pinel while preserving its ultra-luxury positioning.
Positioned as a creative consultancy, we developed an awareness campaign to educate the public on the risks and ethics of counterfeiting while exposing its impact on brands and society.
Deconstructed three fashion images (campaign, catwalk, editorial) from a brand’s 2024 collection to analyze how visual messaging conveys identity, influence, and intent.
Fashion Luxury Sustainability
Created a marketing scenario and brand strategy for launching a new eco-line, blending sustainability standards, market research, and creative storytelling to promote greener apparel products.
Fashion Marketing Principles
Acting as consultants for Boucheron, we developed a full marketing strategy to revitalize their luxury watch category, grounded in market analysis, consumer insights, and competitor research.
Created a marketing scenario and brand strategy for launching a new eco-line, blending sustainability standards, market research, and creative storytelling to promote greener apparel products.
Forecasted a macro trend for SS26 and broke it into three micro-trends, each detailed with moodboards, product visuals, and original illustrated looks.
Presented the history, uniqueness, and strategic role of an LVMH-owned wine estate, highlighting its contribution to the group’s luxury portfolio.
Panorama of the Perfume Industry
Proposed strategic solutions for the development of the “Conscience” cosmetics boutique, focusing either on brand benchmarking or content strategy to align with retail challenges.
